BAILEYS COFFEE CREAMER
I redesigned HP Hood's leading creamer, Baileys Coffee Creamer, by changing the color of the bottle from brown to black. This change resulted in a more tasteful and rich look to the creamer. I also added different color bands to match each flavor in order convey a clear flavor distinction for the consumers. The overall effect was to converge Bailey's signature logo with a more vibrant and colorful look to the creamer. This design was the first-runner up in the final selections picked to release into the market.
* This project was completed at Landor, New York.
