THE CITY IN 2050
_The Urban Land Institute Exhibition
Designed to educate the public about the variety of economic, social and environmental factors that will shape the future design and development of cities worldwide, the exhibition was installed at the institute’s Urban Land Expo in Miami.
As the focus was the future of the city, the exhibition was designed as two 60-foot-long three-dimensional arrows, one green and the other blue, that metaphorically led visitors towards the future. A pair of large-scale arrows creates the structure for the exhibition’s galleries and symbolically points to the future. The arrows presented a bold, instantly recognizable icon within the event. At the same time, the arrows created interior gallery spaces for the exhibition’s content.
* This project was completed at Pentagram, New York.
