GOOD MORNING PANCAKE
/HOW International Design Awards 2008
/CMYK Magazine No.42
This project is about redesigning mundane packaging. I chose a pancake box because I noticed that most pancake packaging is similar. I wanted to make a more striking pancake packaging. I used a can instead of a box, and for the top of the label, I designed a logo called 'Good Morning’. Below this, the label around the can resembles layers of pancakes, the 'G’ of which resembles melting butter on a stack of pancakes from a bird’s eye view. Each layer of pancakes on the label has a different color to match the different flavors.
